Emirates Cricket Board appoints National Development Manager

Emirates Cricket Board appoints National Development Manager

Role to focus on delivery of a leading, integrated National Development Cricket Programme. Responsibilities include; Strategic Planning and Management, Growth in Participation, and Growth in Performance. National Development Programme aims to develop and implement integrated plans to recruit and retain players at all levels.

UAE, Dubai, Tuesday November 11th 2014 : Emirates Cricket Board has appointed Andrew Russell as Emirates Cricket’s National Development Manager.

Russell, a South African national, joins the Emirates Cricket Board where his focus will be on developing and implementing integrated plans aimed at recruiting and retaining players, at all levels, while providing clear coaching and playing pathways for the country’s broad base of cricket players.

Russell’s main responsibilities include; strategic planning and management - including preparing a full audit of the game in the UAE, growth in participation - focusing on schools, academies and governing agencies involved in all levels of the game, and growth in performance - implementing an accreditation system for academies, as well as driving a national tournament structure ensuring the highest quality of performance and skills.

“We are very pleased to welcome Andrew to his role as National Development Manager” states David East, Emirates Cricket Board CEO. “Andrew brings a great depth of playing and coaching experience to this role, and his leadership and interpersonal skills are very strong, these attributes combined with his passion for growing the game, technical understanding and knowledge of the game (in the UAE) is of vital importance at this stage of our domestic and international development”. 

A key component of the Development programme will be for players to have a clear pathway, which will enable them to advance through age groups, supported by regional competitions, to the pinnacle of representing UAE National Cricket teams, at all levels. A task that Russell is looking forward to working on.  

“I’m very excited to be joining Emirates Cricket and am keen to start this new chapter in my career” said Andy Russell. “This is an exciting time for Cricket in the Emirates, and I see my first step is to integrate myself in to the UAE Cricket scene, and get to know the key people wherever cricket is being played. Through these introductions, and in gaining this understanding, my aim is to develop effective academy and school integration plans, and outline what a player pathway for each regional Council could look like” added Russell.

Russell holds a Bachelor of Arts in Sport Science (majoring in Psychology), as well as an Honours Degree in High Performance Management, both from Stellenbosch University, South Africa. Russell has also completed various Cricket Australia, and ICC approved and accredited programmes. An avid sportsman, Russell moved to the UAE in 2009 where he imbedded himself in the sports and coaching industry, starting with Dubai Sports City as High Performance Coordinator, then moving full time to the ICC Academy as ICC Global Cricket Academy Coaching Coordinator.