Emirates Cricket Board today announce Pinsent Masons, a full-service international law firm with offices across the United Kingdom, Europe, Africa, Asia, and the Middle East, as Sponsor of the ECB’s Emirati Development Programme (EDP).
Working closely with the Ministry of Education’s Curriculum Development Unit (Physical and Health Education), 4 schools have been identified to bring the EDP into Dubai Emirati schools commencing late November.
“Emirates Cricket is exceptionally pleased to announce we have partnered with Pinsent Masons to bring Cricket to Emirati boys across Dubai. We are very grateful they resonate with the values that Cricket imparts to the community as well as to the individual, and we are delighted they have shown commitment to developing and growing the indigenous grass-roots talent through the EDP. We look forward to building a strong, long-term relationship with them.” said Zayed Abbas, UAE Cricket Spokesperson.
“Pinsent Masons is very committed to corporate responsibility programs, and understand how competitive sport, cricket in particular, can assist young people develop the necessary skills and attitudes that will help them in all aspects of their future lives. This is evident through the success we have seen through a previous involvement with the ‘Chance to Shine’ program, in the United Kingdom, which is a national drive to address the decline in competitive cricket in state schools.” “We pride ourselves on creating and nurturing environments and opportunities for people to succeed, subsequently, we believe Emirates Cricket’s EDP is a sound platform for young Emiratis to develop a respect for the values and embrace a healthy lifestyle and outlook through the game.” said Sachin Kerur, Partner and Head of Middle East
Dubai-based schools that will see the program delivered include, Abdulla Bin Anas Elementary School for Boys, Ahmad Bin Slyem Boys School, Al Ahmadiah Model School, and Al-Qiyam Boys Model School.
“After a successful introduction of Cricket into select local schools in Al Ain, we are very excited to bring our sport to local schools in Dubai where we aim to have 300 boys actively involved in playing the game by the end of the 2018 season.” stated Abbas.
Leading the program is Emirates Cricket Development Manager, Andrew Russell, with Emirates Cricket Development Officer, Shahzada Saleem (Qasim) attending one school, per day per week, coaching the students in the values and life skills cricket brings, as well as the components of the game itself.